Business sTRATEGY
In order to create a business strategy, we conducted a market survey designed to find key financial aspects. Firstly, the price range that people were willing to pay was found out to be $20-$30. Secondly, the target age group was found out 18-30 years of age. While lastly, out of 100 people 69.25% of the people indicated their willingness to purchase a device that would not only provide them with fresh air but also help them regulate their breathing pattern. The two business models that were chosen based on these values are given below.
Price Range
$20-$30
Target Age
18-30
Will buy?
69.25%
Subscription Model
We will offer online subscription services for our device as the average price is $20-$30. We will also provide replaceable filters every month at a monthly fee.
SERVITIZATION OF pRODUCTS
We want our device to be one of the services/products that we offer in the future. For example, breathing centers, corporate programs, pollution control centers, etc.
Disposable
Perfect for wildfire hit areas and residential areas.
$7.99
- Filtration shell
- No motor
- No LED feedback
- 100% disposable
AER STICK -I
Our best value!
Perfect for daily use in polluted environments and urban cities.
$20.00
- Filtration shell
- Motor
- LED feedback
PREMIUM AER
Perfect for people who want to track breathing activity.
$30.00
- Filtration Shell
- Motor
- LED feedback
- Connects to an app
- Tracks breathing patterns
- Suggests breathing routines
Funding strategy
Our initial funding rounds are going to be focused on three departments: 1)Design and Development, 2)Marketing, 3)Manufacturing and Supply Chain. The allocation of the funds is going to be in the proportion of 25 percent, 40 percent, and 30 percent respectively.
4-Year plan
1
1 MILLION DISPOSABLE UNITS SOLD.
200,00 pERMANENT UNITS SOLD.
2
sTART A SOCIAL MARKETING MOVEMENT.
Release an app that connects to the premium version.
3
Start centers for pollution control and breathing disorders.
integrate more feedback sensors.
4